Commercialization

Keshet's proprietary management oversight methodology that guides and monitors progress of the portfolio company program. Keshet's management framework that structures a portfolio company's long term vision and goals, thereby creating the "corporate roadmap." Step 1 of the Keshet Portfolio Management Program is to establish business objectives and tactical plans. Step 2 of the Keshet Portfolio Management Program is to establish product branding, market analysis and development, product readiness, collateral development, and finalize market launch plans. Step 3 of the Keshet Portfolio Management Program is to train channels, initiate marketing and sales programs, prepare distribution process, and ensure support mechanisms are finalized. Step 4 of the Keshet Portfolio Management Program is to manage and monitor normal operations. In some cases exit event planning is initiated. Keshet's Program and Project Management Methodology and practitioners are available on an as need-basis. Keshet's methodologies are built upon the Project Management Body of Knowledge standards and practices. Adherence to standards (best practices, de facto, industry, international) is critical in all aspects of business and software development. Keshet's teams rigorously employ standards to ensure the highest level of quality. Led by Keshet Product Management, a product roadmap and market requirements are developed. Release and launch plans are executed. As required, Keshet will provide accounting and Human Resource services. Utilizing Keshet's training facility, channels and end clients are trained on your product. Prior to market launch, Keshet will conduct a rigorous QA on each release of the Portfolio Company's product to ensure high client satisfaction and lower support costs. Keshet's Marketing Specialists will develop product branding and messaging, will develop product collateral, represent your products at key trade shows, support website development, and promote your product with appropriate channels. Keshet's channels will provide sales reach, process sales orders, ship orders, and close the sales cycle with invoicing and account receivable services. Portfolio Companies continue to focus on their core competencies, product research and development. Portfolio Companies will be responsible for deployment services and supporting channel professional services. Portfolio Companies will provide ongoing product maintenance support. Led by Keshet Portfolio Manager, business, organization, and product plans are developed and executed. Regular business reviews are conducted, and monthly corporate reporting is institutionalized. For an explanation of each item in the above image, place your mouse over the appropriate section.

By deploying a growth strategy tailored to our client's specific business needs and future strategic goals, we maintain an environment that allows our Portfolio Companies to concentrate on their core competencies - R&D, deployment, and support services. We empower our clients to create corporate wealth by linking their future strategy to implementation through Keshet’s proprietary Portfolio Management Methodology. In concert with the Portfolio Company, Keshet extends a commercialization process that empowers qualified companies to realize their strategic goals by:

• Accelerating market growth through Keshet’s reseller channels
• Maximizing revenue and profitability
• Facilitating resource sharing, knowledge sharing, and communication
• Maximizing the use of corporate assets
• Maximizing corporate and product quality
• Minimizing investment risk

At Keshet, we understand the effort, skill, and dedication required to develop marketable technologies and groundbreaking innovations. We cultivate young companies by creating partnerships that expand their ability to achieve success, enabling founders to maintain majority ownership. Our own success is tied directly to that of our portfolio companies in a performance-based rewards model as we align fledgling businesses with our strategic partners and facilitate exit strategies that maximize value extraction.